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Cookie Policy

Last updated: September 19, 2026

This Cookie Policy explains how ClarityScanner uses cookies and similar technologies on our website. While this policy is particularly relevant for EU/UK users due to specific regulations, it applies to all visitors of our website.

1. What are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

2. Types of Cookies We Use

  • Essential Cookies — necessary for the website to function and cannot be switched off.
  • Functional Cookies — enable enhanced functionality and personalization.
  • Analytical / Performance Cookies — help us understand how visitors use our site so we can improve it.
  • Targeting / Advertising Cookies — used to deliver advertisements more relevant to you and your interests.

3. Specific Cookies Used

Our website uses both first-party cookies (set by us) and third-party cookies (set by other services we use). Session cookies expire when you close your browser; persistent cookies remain until they expire or you delete them.

4. Third-Party Cookies

Google Analytics — Web analytics

  • _ga: distinguish users (2 years)
  • _gid: distinguish users (24 hours)
  • _gat: throttle request rate (1 minute)

PostHog — Product analytics

  • ph_[random string]: identify unique users (1 year)
  • posthog_distinct_id: identify unique users (1 year)

Google Tag Manager

  • dc_gtm[property-id]: throttle request rate (1 minute)

Customer.io — Customer engagement and email marketing

  • _cio: identify users (20 years)
  • _cio_session: session cookie

Facebook Ads

  • fr: advertising and targeting (3 months)
  • _fbp: store and track visits across websites (3 months)

Pinterest Ads

  • _pinterest_sess: maintain session data (1 year)
  • _pinterest_ct: advertising (1 year)
  • _epik: track conversions (1 year)

TikTok Ads

  • tt_webid: identify unique browsers (1 year)
  • tt_sessionId: maintain session data (session)
  • tt_appInfo: store app information (1 year)

Snapchat Ads

  • _scid: identify unique browsers (13 months)
  • _scid_r: measure conversions (13 months)
  • sc_at: advertising and conversion measurement (13 months)

ChatGPT Ads (OpenAI) — Conversion measurement

We do not load OpenAI's tracking script. When you arrive from an ad in ChatGPT, the link carries an ad reference, which we keep in a first-party cookie set by us.

If you then start a trial, our server tells OpenAI so it can measure the ad. It sends that ad reference, SHA-256 hashes of your email address and account ID, your IP address and browser user agent, and the amount paid. It never sends anything you searched for. If your browser sends a Global Privacy Control signal, we keep no ad reference and send OpenAI nothing.

  • cc_oppref: the ChatGPT ad you arrived from, for conversion measurement (30 days)

6. Data Collected Through Cookies

  • IP address.
  • Browser type and version.
  • Time zone setting.
  • Browser plug-in types and versions.
  • Operating system and platform.
  • Information about your visit, including the full URL clickstream to, through, and from our site.

7. Use of Information Collected via Cookies

  • Improve our website and services.
  • Provide personalized content and advertising.
  • Analyze how our site is used.
  • Maintain the security and integrity of our systems.

8. Automated Decision-Making and Profiling

We may use information collected via cookies for automated decision-making and profiling, particularly for personalized advertising and content. You have the right to object to this processing.

9. Data Retention

Essential cookies are typically session-based, while analytical and targeting cookies may be stored for longer periods, up to 2 years.

10. International Transfers

Cookie data may be transferred to and processed in countries outside the EU/UK. We ensure appropriate safeguards are in place, including the use of Standard Contractual Clauses approved by the European Commission.

11. Your Rights

Under GDPR, you have rights regarding your personal data, including data collected via cookies — access, rectification, erasure, and the right to object to processing. To exercise these rights, please contact our Data Protection Officer at support@clarityscanner.com.

12. Changes to This Policy

We may update this Cookie Policy from time to time. We will notify you of any significant changes by posting a prominent notice on our website.

13. Contact Us

If you have any questions about this Cookie Policy, please contact our Data Protection Officer at support@clarityscanner.com.